For scale: the average advertiser page we audit is 50–80× heavier and shows in 8–11 seconds. Ours shows in two. That part we're keeping. The rest of this page is what we found wrong — because a rubric that never catches its owner isn't a rubric.
The header showed "(___) ___-____" — a number that couldn't be tapped because it didn't exist. The exact sin we flagged as finding #2 on a Dallas advertiser this week, live on our own page. Removed until our 24/7 line launches — no number beats a dead number.
Two case-study cards shipped to production still wearing their template brackets. Unfabricated is our whole thing — so they're gone. One real, dated case stands alone until client receipts are earned, baselines and all.
The legal footer showed "[virtual mailbox address]" and a bracketed entity line. Cleaned to what's true today; the full mailing address returns when the mailbox service is live.
Internal consistency is a conversion issue too — a broken promise two clicks deep still smells. Repointed to the contact form with a one-business-day reply promise.
A conversion company telling tradespeople to answer their phones… currently has no phone. On purpose: our 24/7 AI-answered line launches with the same product we prescribe to clients, and we won't print a number until it answers around the clock. Until then, this page scores itself down for it. (This finding is why "call-readiness" costs us most of the 1.8 points we're missing.)
One dated founder-era case. True, verifiable — and thin. The fix isn't copywriting, it's time: every client account is instrumented from day one (baseline first, then before/after), and results land here with their denominators as they're earned. We'd rather show one receipt than ten adjectives.
96/100 mobile with zero layout shift · 21KB total page weight · one primary call-to-action · the price on the page · a published call agenda · a no-chase promise we keep mechanically. The bones practice what the copy preaches.
This is the audit we run on ourselves. The one we run on your page is free — every finding priced in your dollars.
Get your free teardownMethod: identical to every teardown we produce — Lighthouse 12 mobile audit (simulated throttling, July 25 2026), full-page source review, rubric scoring across speed, first-screen clarity, call-readiness, proof, trust, and forms. Findings listed exactly as found, including the embarrassing ones. This page is re-audited on every site update; if the score changes, this page changes.
Prepared by More From Clicks · on ourselves · July 25, 2026