We diagnose, rebuild and measure the pages your paid traffic lands on — against a documented rubric, not a hunch. No industry benchmarks, no vanity dashboards, just your own numbers before and after.
$7,500/month, solo. Or $2,500/month inside a vertical cohort, if yours is running — see how that works.
No slides · no account takeover · no CRO clients on retainer today — the results below are shown as exactly what they are.
Not sure this is for you yet?
A working session about what a page audit is likely to find, what it's probably costing you to leave it as-is, and whether solo or a cohort makes sense for your business.
Book 20 minutesNo pitch deck. If you pass, there's no follow-up drip.
There is no current client roster on retainer for CRO work. What follows is real, dated work — shown as exactly that, with evidence linked where it exists and marked plainly where it's still being gathered.
One real result, dated honestly
A full-funnel rebuild roughly trebled the store's conversion rate.
Screenshot and date to be addedPrior paid-search operating result
Credify mortgage lead generation on Google Ads.
Google Ads evidence to be addedHundreds of small businesses, rated in public, paid on results.
Public profile capture · dates · project outcomes to be added
Client screenshots · baselines · resulting conversion multiples to be added
The self-audit further down (score, methodology, published in full) and Barry's background are part of the same record, not separate claims. Jump to the self-audit →
The same rubric every time, not a fresh opinion per client. It's the one we publish on our own site and re-run whenever this page changes.
A page teardown scored against a documented, Google-derived rubric — speed, message match, trust, and the path to the next step.
01 · DiagnoseWe fix what the audit finds, built around the customer's decision and the traffic that's actually arriving, not a template.
02 · RebuildEvery change is measured against your own baseline — not an industry benchmark — and reported cumulatively.
03 · MeasureNot every idea works. When a test does nothing, we tell you plainly, we don't dress it up as a win, and we don't quietly leave it running. The published self-audit below exists for the same reason: the rubric that scores your page also scores ours.
Primarily Shopify stores and financial companies. Secondarily, any business spending real money to get people to a page — search, social or otherwise.
More From Clicks runs vertical cohorts. Inside a cohort, members inherit many companies' worth of testing, so the price is low. Outside a cohort, every test is paid for by one company alone, so the price is high.
A single advertiser rarely has enough traffic to validate a change quickly. Detecting a genuine 50% improvement on a page converting at 5% needs about 1,470 visits per version — roughly 2,900 in total — at 95% confidence and 80% power.
| Testing this way | Visitors needed | How long you'd wait |
|---|---|---|
| Alone, one change at a time | ~1,470 per version | About 9 months, at ~315 visits/month |
| Inside a cohort of many companies | the same ~2,900, gathered together | About 9 days |
The full table and methodology are published on the plumbing cohort page. See the complete maths →
The solo rate is $7,500 per month. The plumbing cohort's full 90-day pilot is $7,500 total. That gap is the whole argument for joining a cohort — and the whole reason solo costs what it costs.
We only run one cohort so far because a cohort needs a working group before it's worth the discount — not because the model stops there. If your vertical isn't running yet, solo at $7,500/month is how you start; when a cohort forms in your space, that's the invitation, not an apology.
Every agency says their audit is ruthless. We publish ours — the same rubric we'd use on you, re-run whenever this page changes. When we added Google's own landing-page framework to the rubric, our score dropped from 8.2 to 6.5. We published that too, failures and all.
Not an account manager. Not a junior "strategist". The person who tears your page down is the person who's been doing this work for two decades — AI just made it affordable at your size.
— Thousands of face-to-face sales appointments in financial services. I know how high-consideration customers decide, because I've sat across the table while they did.
— VC-backed founder, including co-founding an advanced property & casualty insurance marketplace. If your business is insurance-funded, I know how that money moves.
— Conversion work since before it had a name — split-testing when the tools were brand new.
— Built one of the leading marketing agencies on Elance, hundreds of small businesses, rated in public, paid on results. See the proof →
What a page audit is likely to find, what it's probably costing you to leave as-is, and whether solo or a cohort makes sense for your business. It is not a generic agency pitch.
Book 20 minutesIf you pass, there is no drip sequence and no "just checking in" follow-up.