We find the money your Google Ads are burning after the click, and plug the leaks — first fix live in week one, measured against your own call volume, not industry averages.
$2,500/month. Cancel anytime. One plumbing company per metro.
Every finding priced in dollars. No jargon, no long contracts, no "it depends".
Real findings on your actual site, in 48 hours — usually much faster. Yours to keep whether we ever speak or not.
No call required. No pitch deck. If you'd rather just take the report and fix things yourself, that's genuinely fine — it's yours.
See a real teardown first →
That's how long the main content took to appear on a phone, on the page their emergency ads pay to fill — 32 seconds of blank screen first. At $30–80 a click, most of that spend never saw the offer at all. Their page weighs 9.9MB. Ours weighs 21KB. Read the whole teardown →
Every agency says their audit is ruthless. We publish ours — same rubric we'd use on you, re-run whenever this page changes. It found six things. Four were fixed the same day; two are still open and named. Read it →
We do one thing for one trade, because that's what makes the machine fast (see the next section). If you're a plumbing company spending $3,000–$30,000 a month on Google Ads in one of these markets, you're who this is built for.
One plumbing company per metro, at a time. While you're with us we will never work with your competitor. The rule works both ways: it protects you while you're here, and the slot reopens if you leave.
This is the part nobody else will show you, so here it is in full.
Say you spend $20,000 a month at $40 a click. That's 500 visitors a month — a good business, but a terrible laboratory. To know whether a change genuinely helped (rather than got lucky), you need a certain number of visitors. Fewer visitors, longer wait:
| Testing this way | Visitors needed per version | How long you'd wait |
|---|---|---|
| Your site alone, testing everything at once | ~21 per combination | Never a real answer |
| Your site alone, one change at a time | ~1,500 | Around 9 months |
| Thirty plumbing companies running the same test | ~4,200 per month | About 11 days |
Same test, thirty markets, no two of you competing. An answer that would take your business the better part of a year arrives in a fortnight — and then gets applied to all thirty pages at once.
You give us permission to apply what we learn from other plumbing companies to your pages, and what we learn from yours to theirs. Never your data, your customers, your prices or your numbers — only what worked: "the shorter form beat the longer one", "this headline out-pulled that one".
It's safe because of the one-per-metro rule: no one in the group competes with you. A plumber in Nashville learning that a callback promise works isn't taking anything from a plumber in Tampa. And it means you inherit thirty companies' worth of testing instead of your own.
Everything the teardown found, biggest dollars first: speed, tap-to-call, the first screen, the forms. These are the big, obvious wins and they land fastest.
first fix live in week oneEverything already proven across the other plumbing companies gets applied to your pages. You skip the discovery entirely — this is the part you can't buy anywhere else.
inherited, not guessed"Emergency plumber", "water heater repair", "burst pipe" — each gets its own page built to Google's own landing-page guidelines, instead of everything landing on your homepage.
where the compounding startsYour pages join the rotation: one test at a time across all thirty markets, results in days instead of months, winners applied to everyone. Plus a monthly competitor watch and a fresh waste audit.
monthly, ongoing24/7 AI call answering and appointment booking on your existing number, that improves itself from your real calls. Prescribed only if your call data shows you're missing calls.
℞ evidence-led add-onAs the page work matures: an AI opportunity audit of your whole operation, social content produced and distributed automatically, and traffic generation once the pages are converting.
when you're ready, not beforeThe first month or two will move your numbers most. The big, broken things are the big, fast wins — and they're the easiest to prove. After that the gains get smaller and take longer to confirm, because that's how measurement works, not because we stopped trying.
And some tests won't work. Across thirty companies, plenty of good ideas turn out to do nothing at all. When that happens we'll tell you plainly, we won't dress it up as a win, and we won't quietly leave it running. Knowing what doesn't work is half of why the group is worth being in.
Your monthly report leads with the total we've recovered since we started — not a hand-picked good week. Cumulative, against your own baseline from day one.
We walk you through every one of these on a call. You can revoke any of it in about ten seconds, and we'll tell you how.
Fast pages can't be built on most website platforms — there's a ceiling, and it's usually about half of what's possible. So the new pages we build get served from our infrastructure, on your own web address: something like offers.yourplumbing.com.
That takes one line added to your domain settings — five minutes for whoever looks after your domain. Your main website isn't touched, moved or changed. Your email is unaffected. If you ever leave, you delete that one line and take the pages with you as plain files.
We'll prove it before you commit: we build one, split your ad traffic between it and your current page for two weeks, and if ours doesn't win on booked jobs we bin it.
Analytics tells you how many people visited and roughly what they did. It cannot tell you which $60 click became a booked job. We thread a single thread from the search someone typed, through the ad they clicked, to the page they landed on, to the call they made — and where possible, to the job you invoiced.
Two things that unlocks. You find out which keywords actually pay rather than which ones look busy. And we can feed real booked jobs back to Google, so its bidding starts chasing work instead of clicks — the same budget, aimed better.
The group's value grows with the group. The thirtieth company to join gets fixes that took twenty-nine others to prove. So the price rises as the network does — and your rate is fixed on the day you join, for as long as you stay.
Early members are taking the risk that this works, so they pay the lowest price we'll ever charge. If you leave and come back, you come back at whatever the rate is then.
Why $2,500 and not $10,000? AI does the grunt work; humans do the judgment. That's the whole answer — the same work the big shops sell, at a cost structure they don't pass on.
Not an account manager. Not a junior "strategist". The person who tears your page down is the person who's been doing this work for two decades — AI just made it affordable at your size.
— Thousands of face-to-face sales appointments in financial services. I know how your customers decide, because I've sat across the table while they did.
— Running Google Ads campaigns since Google was new. I speak the language your money is spent in.
— Built one of the leading marketing agencies on Elance and ran it for years — hundreds of small businesses, rated in public, paid on results.
— VC-backed founder, including co-founding an advanced property & casualty insurance marketplace. If your work is insurance-funded, I know how that money moves.
— Conversion work since before it had a name — split-testing when the tools were brand new.
— One real result, dated honestly: a Shopify store whose conversion rate roughly trebled after a full funnel rebuild. Client results from this business go here as they're earned, with their baselines.
Your nephew builds pages. We recover ad spend, and we're accountable to a number: your cost per booked job before us versus after us, measured on your own data. If the math doesn't work in a couple of months, cancel — that's what the no-contract term is for.
We tell you that, in writing, and you keep the report. It happens — some pages are tight. You'll have paid nothing and you'll know your ad spend is landing well. We'd rather pass than invent work.
No. We work on your site where it lives, with access you can revoke any time. Your ads stay wherever they're managed now — we make the clicks they buy worth more. The only new thing is a subdomain in month two, and your main site is untouched by it.
What worked, never who it worked for. "A shorter form beat a longer one." "This headline out-pulled that one." Never your customers, your numbers, your prices, or your name. And never with anyone in your market — that's the one-per-metro rule.
Against your own baseline: calls, form fills and booked jobs per month before versus after, with anything that muddies the comparison flagged honestly. No industry benchmarks, no vanity dashboards.
AI does the analysis and the drafts — that's why the price is what it is. A human ships and checks every change, and every judgment call is made by someone who's done this for twenty-plus years. Nothing goes live on your site unreviewed.
Yes. US LLC, EIN on file, W-9 on request, invoices by bank transfer or card. The quarterly prepay discount applies on bank transfer.
A real teardown of your real page, back within 48 hours, every finding priced in dollars. Keep it either way.
Send me my free teardownPrefer to talk first? Book 20 minutes — the agenda's published, and if you pass there's no follow-up.
