For businesses paying for Google & Meta ads

Your ads are working.
Your website is wasting the clicks.

More booked jobs from the ads you already run. We find the money your spend is burning, plug the leaks, and keep compounding month after month — first fix live in week one, measured against your own numbers. $2,500/month. Cancel anytime.

No long contracts. No jargon. Every finding priced in dollars. One company per trade, per metro — we never work for your competitor.

Get your free teardown

Real findings on your actual site, in 48 hours. Takes 2 minutes. No pitch deck — the report is yours to keep either way.

We'll email it within 48 hours — usually much faster. See a real sample first →

We ran our teardown on this page.

Every agency tells you their audit is ruthless. We publish ours — run against this very site with the same rubric we use on yours, re-run on every update. It found six things. Four were fixed the same day; two are open and named. Read the whole thing →

8.2/10
our own score
96/100 mobile speed
1per trade,
per metro

If we work with you, we will not work with your competitor. One garage-door company in Dallas. One restoration firm in Tampa. Our work compounds inside one market — we can't run your playbook for the shop across town, so we don't. Thirty client slots in total, across the country. When your metro's slot for your trade is taken, it's taken.

Receipts, not adjectives

Before & after, in numbers owners care about

≈3× conversions
Shopify store — conversion rate roughly trebled after a full funnel rebuild. One real, dated number — we'd rather show one receipt than ten adjectives. Client results from instrumented accounts get added here as they're earned, with their baselines.
E-commerce · founder track record · receipts being added
Who you're dealing with

I'm Barry Walls. I've been making paid clicks pay since Google was new.

Not an account manager. Not a junior "strategist." The person who tears your page down is the person who's been doing this work for two decades — and AI finally made that affordable at your size.

Thousands of face-to-face sales appointments closed in financial services — I know exactly how your customers decide, because I've sat across the table while they did.
Running Google Ads campaigns since Google was new — I speak the language your money is spent in.
Built one of the leading marketing agencies on Elance and ran it for years — hundreds of small businesses, rated in public, paid on results.
VC-backed founder — including co-founding an advanced property & casualty insurance marketplace. If your work is insurance-funded — restoration, roofing, storm — I know how that money flows.
Conversion optimization since before it had a name — split-testing when the tools were new, still the sharpest knife in the drawer.
AI-native operation — the machines do the grunt work at machine prices; I do the judgment. That's the whole reason this costs $2,500 and not $10,000.
How it works

Teardown → fixes → proof. On a clock.

1

The teardown

We tear down the pages your ads pay to fill — speed, mobile, calls, forms, message match against the exact ads you run. Every leak priced in rough dollars. See a sample.

48 hours · free
2

The fix plan

Findings ranked by money recovered, not by effort or fashion. You see what each fix is worth per month and when it lands. Nothing ships without a revert plan.

with your teardown
3

Ship weekly, measure honestly

First fix live in week one. Everything measured before-and-after against your own baseline — and if something didn't move the number, we say so.

every week
What we don't do: 12-month minimums · "it depends" pricing · split-test theater on low-traffic sites (we fix and measure, honestly — formal testing only when your traffic can actually support it) · reports written to look busy.
This isn't a one-month fix

What the first six months buy you

1

Month 1 — stop the bleeding

Every teardown finding repaired, biggest dollars first. Speed, tap-to-call, the first screen, the forms. The meter stops running backward.

first fix: week one
2

Months 2–3 — a page per money keyword

Your "emergency spring repair" clicks stop landing on your homepage. Every keyword group that costs real money gets its own page, built to convert that exact search.

the compounding starts
3

Month 3 on — test, watch, repeat

Offers and headlines rotated and measured across your growing page set. Plus a monthly competitor watch: who entered your keywords, whose ads changed, where prices moved — and a fresh waste audit every month.

monthly, forever

Then the add-ons earn their way in as the data prescribes them: 24/7 missed-call answering, and — once the page layer converts — the traffic engine itself.

Pricing — on the page, like it should be

One plan. One add-on. No surprises.

The Teardown
$0
  • Full leak report on your ad landing pages
  • Every finding priced in rough dollars
  • Delivered in 48 hours
  • Yours to keep — give it to your web guy if you like
Get the teardown
The Retainer
$2,500/month
  • First fix live in week one
  • Month 1: every teardown finding repaired, biggest dollars first
  • Months 2–3: a dedicated landing page for every money keyword
  • Ongoing: testing rotation + monthly competitor watch + fresh waste audit
  • Before/after measurement against your own baseline, plain-English monthly report
  • Your trade, your metro — exclusively yours
  • Cancel anytime · quarterly prepay 5% off by bank transfer
Start with the teardown
Missed-Call Answering
$1,000/month
  • Prescribed after your teardown — only if your call data shows you're missing calls
  • 24/7 AI answering on your existing number (forwarding — no porting, reversible any time)
  • Every after-hours call answered, booked, and texted to you
  • Improves itself from your real call outcomes
See if you need it

Why is this $2,500 and not $10,000? AI does the grunt work. Humans do the judgment. That's the whole answer — the work is the same work the big shops sell, at the cost structure the big shops don't pass on.

Built for businesses spending $3k–$30k/month on ads. Spending less? The free teardown is still yours — use it in-house. Spending more? We'll tell you if you've outgrown us. And one thing we can't sell you: a slot that's already taken — one company per trade, per metro, thirty clients total.
After you say yes

The first seven days, hour by hour

Same day

Access checklist — we walk you through it, ~20 minutes of your time.

Day 1

Baseline snapshot locked. Everything gets measured against it.

Day 3

Deep audit done; fix plan ranked by dollars.

Day 7

First fix live on your site.

Day 30

First monthly report: what shipped, what moved, what's next.

Straight answers

Questions owners actually ask

Why $2,500? My nephew does websites for $300.

Your nephew builds pages. We recover ad spend — and we're accountable to a number: your cost per lead before us vs. after us, measured on your own data. If the math doesn't work inside a couple of months, cancel. That's what the no-contract term is for.

What happens if you don't find anything wrong?

We tell you that, in writing, and you keep the report. It happens — some sites are tight. You'll have paid nothing and you'll know your ad spend is landing well. We'd rather pass than invent work.

Do I have to move my website or change agencies?

No. We work on the site where it lives — most fixes ship through your existing setup with access you can revoke any time. Your ads stay wherever they're managed today; we make the clicks they buy worth more.

How do you measure results without fancy analytics?

Against your own baseline: calls, form fills, and booked jobs per month before vs. after, with anything that muddies the comparison flagged honestly. No industry benchmarks, no vanity dashboards.

Who actually does the work?

AI does the analysis and the drafts — that's why the price is what it is. A human ships and checks every change, and every judgment call is made by someone who's done this for twenty-plus years. Nothing goes live on your site unreviewed.

We're a US company — do you send a W-9?

Yes. US LLC, EIN on file, W-9 on request, invoices by ACH or card. Quarterly prepay discount applies on bank transfer.

Prefer to talk first?

Twenty minutes, agenda published: your teardown's top three findings, what they cost you monthly, and what fixing them looks like. No pitch deck. If you pass, there's no follow-up sequence — that's a promise we keep mechanically.

Book 20 minutes